Matchmaking beauty

matchmaking beauty

How has match my makeup impacted your foundation conversion rate?

The implementation of Match My Makeup’s tool has been one of the attributing factors to our almost double the industry-standard conversion rate for foundation purchases. We have also found that the number of customers who utilise this tool have been first time customers to the brand, which re-enforces its attribution to the first-time conversion.

Why choose match my makeup?

Since using Match My Makeup, our clients can select their current foundation and it recommends our closest match. We have seen sales growth and client confidence in purchase has increased.

How do I match my existing foundation shade to another brand?

If youre looking to purchase a new foundation, use our matching tool to match your existing foundation shade or allow us to help you find your correct shade by answering an online questionnaire, and our tool will match your current shade to any brand.

How do I choose the Right Foundation for me?

Celebrity makeup artist Frederick Sanders recommends starting with two or three shades that look closest to your complexion and blending them all in fully. The foundation should match the side of your face and your neck to prevent you from looking like youre wearing a mask, he says.

Should your foundation match your face shape?

The foundation should match the side of your face and your neck to prevent you from looking like youre wearing a mask, he says. If you have a trickier time nailing down a shade though, pros recommend testing in other places too. I swatch on multiple spots: jawline, cheek, forehead, and neck, says celebrity makeup artist Emily Cheng.

Why choose match my makeup?

Since using Match My Makeup, our clients can select their current foundation and it recommends our closest match. We have seen sales growth and client confidence in purchase has increased.

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